Wednesday, 23 March 2011

Task 2

How effective is the combination of your main product and ancillary texts ?

Prepare a PowerPoint presentation in the following brief:

With reference to Richard Dyer’s theory of star image, demonstrate how elements of the star image are sold though your creative choices in the video, digi bag cover and poster. In particular, you should look to show hoe the three products work together to sell the artist and/or where there may be some contradictions in the image created. Make sure that you illustrate, with images from your work and, where helpful, from exiting products.



Richard dyer success that star image is constructed from a materials

Some common values of music stardom

Youthfulness
Rebellion
Sexual magnetism
An anti authorial attitude
Originality
Creativity talent
Aggression anger
- a disgraced for social values relating to drugs, sex and polite behaviour
- conspicuous consumption, of sex, drugs and material goods
- success against the odds



Keith Negus

Organic band

How we represented them as a organic band

How we did the relationship to our audience

Star image is not a real person it’s an unreal person the production group made up




Pictures of them in colour

Black and white of them only one song and video actually they are modern

Task 1

Media studies by Emma Solms

Task 1

In what ways do your media products use, develop or challenge forms and conventions of real media products ?

Choose six stills from your video, two panels from your digipak cover and one of yout promotional posters (you probably only have one of these anyway)

For each image, explain how it illustrates your choices in using or challenging the existing forms and conventions of music marketing. You should illustrate each discussion with images from existing music products.


((Recreating a time … shots who show the set ex. The camera und boy.. 60s style ))

Some basic conventions:



 ‘Rhythmic’ montage, fragmented style
 Intercutting
 Experimental use of camera/editing
 Visually stylish – ‘artistic’ mise-en-scene
 Fast pace
 Conspicuous lighting and cinematography
 Often break the rules of continuity editing

- Direct address by performers
- Significant shots and band playing instruments/singing
- Significant shots and bands attractiveness
- Significant shots of bands key USPs
- Back lighting
- Signifant shots and promos key concept














































Task 1 Emma Solms

In what ways do your media products use, develop or challenge forms and conventions of real media products?

The song in our pop video is called ‘For your Love’. The video is about a 60’s band named ‘Jack Thomson and the quartet’. The band consists of five people the lead singer is called ‘Jack Thomson’. While the band is playing their song you can see in jump cuts a modern girl coming in.
She and the other girls make everything modern. Dress up the band members give them different modern instruments. Even the stage is changing.
It turns from the colour black and white into colourful.

The picture is unfortunately not available at the moment but I will add it.

Picture: Beginning shot of the four Girls who are dancing and the presenter.

The Presenter shows that it is a Television show which represents popularity of the band. Also that four girls smiling and dancing behind him shows that the band is famous this makes the audience want to see it. This gives the band a star status.
The Voice of the presenter is diegetic and what he’s saying and the clothes shows already that they are in the 60’s. For example: ‘Hey swingers’.
We became this idea while watching in you-tube old 60’s television shows.
The presenter opens the door into the world of the band.

The Band (‘Jack Thomson and the quartet’)

The Camera moved from the presenter to the band and they directly started singing. This invites the audience into the world. We wanted the audience to get interested who the band is. But we still don’t have a close up of the lead.
The fact that they are performing in a TV show, shows their success. The shot is simple because in the 60’s they didn’t have difficult shots. And we wanted everything to look 60’s.

For Example this picture:
This picture shows a very 60’s shot. The band is playing on their instruments.
It also shows the realism of the band and makes the audience to believe it.

To show more of the 60’s television show we had a huge 60’s camera which we also showed in one shot with a camera man.
Picture: (will add it)
We used this shot because it represents a different world and year. This also attracts the audience.
Shot with the band and modern girl.
This is a shot where the modern girl comes into the word of the band. She is colourful while the band is still black and white





Recreate time with the self made camere

Colourful girl – special effect

Wednesday, 17 November 2010

Shooting schedule

8:30am Cast (Band) meets in No10
- get into costume + make-up
9:00am Shoot starts in the Studio

- band performance (60’s)
10:00am Studio
- audience (60’s)

10:30am Studio

- transition from 60’s into modern (audience)

11:00am Studio
 - modern audience

11:30am Studio
 - TRANSITION

1:00pm LUNCH BREAK

- meet back at 1:45

2:00pm Studio/Corridor

- Paula walking through corridor (both versions)

3:00pm Studio

- missing shots of Paula

3:30pm BEDROOM

- SET - UP

4:00pm Bedroom

- getting ready shots

4:30pm OUTSIDE

- SET - UP

5:00pm Outside

- entering shots

5:30pm INSIDE

- TV zoom in


Tuesday, 16 November 2010

Poster ideas

In the coridor where Paula will walk will be a 60's poster of 'Jack Thomson' and a modern one. Both in the same style but different colours (60's will be black white) and writing plus different text. We will have a picture of the lead singer from the side and he is looking at the writing. Probably on the modern one he will wear sunglasses.

Cast List

Lead Singer: Will Teal
Guitar: Tom Evans
Bongos: Glen Pegado
Drums: Jamie Parker
Bass: Sam Hindmarsh

Main Girl: Paula Riemann

Audience Members: Helen Lagender, Courtney Madinca, Tabitha Brown,
Emma Stack

TV Presenter: Hugo Ellis

Bodyguard: James Tunstill, Adam Grant

Camera Man: Jason Guildford

This is the Cast for our Production. We had to find a Cast that could, especially in case of the band, look very 60's (hairstyle) but easily be made modern. With the lead singer being Will Teal we found someone perfect even though he is A2 so it was very hard to get him out of lessons, but he has the perfect hairstyle and look for the video. The rest of the band kind of fits that description as well and most of them play the instruments they are meant to play in the video which will probably make things easier. The audience members were chosen simply because of looks and availability and the bodyguards as well because they both look pretty scary and stereotypical. We chose Hugo as our TV presenter, because he has the kind of look as well and as he is my drama teacher I know he will be perfect doing it.

Props List

Microphone (60's - modern)
Bass (60's - modern)
Guitar (60's - modern)
Drums (60's - modern)
Bongos (60's - modern)
These instruments in 60's style and modern version are provided and organized by the school. We want these to change as well because that will signify very clearly that we are changing time.
60's TV Camera
We will rent that for about 100 £ for our video.
Posters for the corridor
We will take pictures of people (and ourselves) plus the band (Jack Thompson and the Quartet) and then, with the help of the photography department print these of and make them in a 60's style to use for the corridor in our music video.

E-mail, organizing costume for cast

This is the final version of our Pop Video Cast

Will Teal - Lead Singer
Tom Evans - Guitar
Sam Hindmarsh - Bass
Jamie Parker - Drums
Glen Pegado - Bongos

Paula Riemann - Lead Girl

Helen Lageder, Courtney Madincea, Tabitha Brown, Emma Stack - Audience Members


The shoot day is the 25th of November and we will send you the shooting schedule as soon as it is finished. Please come with you hair undone so we can then do it for you. You'll be given costumes for when you should look like you are 60's, however when you are meant to look modern we were hoping that you have your own clothes.
If you are a member of the band please, as a modern outfit, wear normal shoes (not white), dark jeans and bring a "good" looking t-shirt and a white shirt in. If you are an audience member pease wear whatever you would wear if you were going to a concert of a rock band. If you are the lead girl (Paula) please wear your biker boots, skinny jeans (either dark blue or black) and bring in about 5 different tops you would wear at a rock concert so we can then decide what looks best.

As well as this for the boys and the audience members, we will sort out 60's outfits which you will have to try on, so please send me an e-mail telling me when you have some free time (probably just about 10 minutes) so that we can see whether it fits and looks good or not. Please also send me a mail with your shoe and clothing size.

Thanks already, I hope you are looking forward to the shoot and thanks for being in it.

Steph, Emma and Chazz