We are a group of A Level students working on an A Level project for a qualification in Media Studies. We are writing to request permission to use the following track as part of this project:
'For your Love' by John Rzeznik
With your permission the track would be used as the accompaniment to a short form video that is made purely for assessment purposes and will have no commercial usage. The video will be viewed only by members of the school community and the assessor of the examination board.
The artist and the copyright holder will of course be fully recognised in the pre-production and evaluation material that accompanies the project. We can also include a full copyright notice if required both in the planning material and on the video itself.
Yours sincerely
Emma Solms
Hurtwood House School
Friday, 10 September 2010
Chosen cover track
We have chosen the song 'for your love' by Yardbirds, but we will use the Cover version of John Rzeznik.
Artist Profile
Our artist will be named 'Jack Thomson' and the whole band 'Jack Thomson and the Quartet' which is also old 60's style.
Our Target Audience
The target audience will be our generation of 15 to 25 year old people. But also an older generations who are fans of the yardbirds or beatles which is also this style of music.
Institutional Context
History ?
The artist we have created is called Jack Thomson. He was born in New York City at 1991 and is now 19 years old. He makes music since 9 years and had his break-through with the band that he is the front singer of “The Clocks” in 2007. The genre he is within is rock / alternative-rock. As a front-singer of “The Clocks”, Jack was more of a hard rocker, however now that he is working on his solo-career, he moved more into the genre of alternative rock. He is probably going into the direction of an artist called Paolo Nutini, developing into a charming musician who is being loved by his attracted audience.
What genre(s) of music do the band/artist fit into?
Jack Thomson is possibly mostly influenced by the genre of rock / alternative rock, however also by classic rock artists such as “The Beatles”, “The Rolling Stones” and “The Kinks”. Also he is possibly aiming to be similar to Paolo Nutini. His contemporary competitors are people and bands such as “Nickelback”, “Linkin Park”, “Goo Goo Dolls”, “Metallica”, “U2”, “Sonic Youth” and “Nirvana”. The genre helps to shape Jack’s Star-image, because you usually expect rock or alternative rock artists to be very man-like, possibly with tattoos and a guitar, and Jack Thomson fits exactly into that visual image according to how we created him. However he doesn’t have tattoos and possibly represents a rather soft-rocker instead of a hard-rocker. His music is guitars focused which we will also commerce in a way that we take pictures of him with a guitar and estimate the fact that he is a real artist. Therefore we will address a large pre-existing fan base and possibly reach them through mainly the word-of-mouth effect, as well as through the help of social networking sites such as Facebook and MySpace as well as YouTube.
What record label are the band/artist signed to?
Jack Thomson is assigned to Metal Blade Records which is part of Warner Bros. Records. Other acts who are assigned to that Label as well are for example Lilly Allan, Jason Derulo, Iyaz, Mika, and Daniel Powter. The choice of label has probably a huge effect on the development of the artist, because as Warner Bros. Records own a lot of musicians as well as promoting aspects such as magazines and television programmes, Jack Thomson has a high chance of being promoted and marketed very quick and effectively. Furthermore Warner Bros. Records as well as Metal Blade Records are very experiences in what they do and therefore create a good and secure base for our artist.
The typical fan’s lifestyle would probably be that he is a musician as well – the typical “cool-guy” sort of thing. They might listen to the different alternatives of rock such as hard rock, blues rock, soft rock, alternative rock etc. Typically they would consume other media products such as unplugged discs, live concert DVD’s and fan-shirts.
The artist we have created is called Jack Thomson. He was born in New York City at 1991 and is now 19 years old. He makes music since 9 years and had his break-through with the band that he is the front singer of “The Clocks” in 2007. The genre he is within is rock / alternative-rock. As a front-singer of “The Clocks”, Jack was more of a hard rocker, however now that he is working on his solo-career, he moved more into the genre of alternative rock. He is probably going into the direction of an artist called Paolo Nutini, developing into a charming musician who is being loved by his attracted audience.
What genre(s) of music do the band/artist fit into?
Jack Thomson is possibly mostly influenced by the genre of rock / alternative rock, however also by classic rock artists such as “The Beatles”, “The Rolling Stones” and “The Kinks”. Also he is possibly aiming to be similar to Paolo Nutini. His contemporary competitors are people and bands such as “Nickelback”, “Linkin Park”, “Goo Goo Dolls”, “Metallica”, “U2”, “Sonic Youth” and “Nirvana”. The genre helps to shape Jack’s Star-image, because you usually expect rock or alternative rock artists to be very man-like, possibly with tattoos and a guitar, and Jack Thomson fits exactly into that visual image according to how we created him. However he doesn’t have tattoos and possibly represents a rather soft-rocker instead of a hard-rocker. His music is guitars focused which we will also commerce in a way that we take pictures of him with a guitar and estimate the fact that he is a real artist. Therefore we will address a large pre-existing fan base and possibly reach them through mainly the word-of-mouth effect, as well as through the help of social networking sites such as Facebook and MySpace as well as YouTube.
What record label are the band/artist signed to?
Jack Thomson is assigned to Metal Blade Records which is part of Warner Bros. Records. Other acts who are assigned to that Label as well are for example Lilly Allan, Jason Derulo, Iyaz, Mika, and Daniel Powter. The choice of label has probably a huge effect on the development of the artist, because as Warner Bros. Records own a lot of musicians as well as promoting aspects such as magazines and television programmes, Jack Thomson has a high chance of being promoted and marketed very quick and effectively. Furthermore Warner Bros. Records as well as Metal Blade Records are very experiences in what they do and therefore create a good and secure base for our artist.
The typical fan’s lifestyle would probably be that he is a musician as well – the typical “cool-guy” sort of thing. They might listen to the different alternatives of rock such as hard rock, blues rock, soft rock, alternative rock etc. Typically they would consume other media products such as unplugged discs, live concert DVD’s and fan-shirts.
Initial Ideas
Before we decided to do 'for your love' by the Yardbirds (cover John R.) we had a lot of other ideas. From the beginning on we had the idea of blues and/or old rock from the 60s. For example Ray Charles or the Beatles but because they are too famous we decided to do a song which is not that well known.
Fot the mise-en-scene we had the idea of maybe a old pub or a stage than after we had the idea of a 60s show where the band plays on stage abd the audience is excited and loves the band, our image is a solo star named Jack Thomson but the video he's playing on stage with a band. They wearing clothes and having their hair like in the 60s , some shots show the main person with a Gril they both felt in love with each other , they wearing as well 60s clothes and we show things which where there in the 60s but also are modern, like for example a mini cooper s, because in the 60s minis where very popular.
Fot the mise-en-scene we had the idea of maybe a old pub or a stage than after we had the idea of a 60s show where the band plays on stage abd the audience is excited and loves the band, our image is a solo star named Jack Thomson but the video he's playing on stage with a band. They wearing clothes and having their hair like in the 60s , some shots show the main person with a Gril they both felt in love with each other , they wearing as well 60s clothes and we show things which where there in the 60s but also are modern, like for example a mini cooper s, because in the 60s minis where very popular.
Our Production Group
We got three members: Stephanie Kufferath, Charlie Hiett and me Emma zu Solms-Laubach.
Star Image
A star is an image, not a real person, that is constructed (as any other aspect of fiction is) out of a range of materials (eg advertising, magazines etc as well as films [music])
Stars are commodities produced and consumed on the strenght of their meanings.In order to understand the relationship between the music industry and its audiences, it is important to consider the roles of music stars. The term "star" refers to the semi-mythological set of meanings constructed around music performers in order to sell the performer to a large and loyal audience.
Stars are commodities produced and consumed on the strenght of their meanings. We have to look at a star image like a person we love and want to be like it, but we only want to be like the created character and not the real person except how she/he looks like.
Stars depend upon a range of subsidiary media - magazines, TV, radio, the internet - in order to construct an image for themselves which can be marketed to their target audiences. The star image is made up of a range of meanings which are attractive to the target audiences. Fundamentally, the star image is incoherent, that is incomplete and "open". Dyer says that this is because it is based upon two key paradoxes.
Also the star image can be used to position the consumer in erlation to dominant social values (that is hegemony). Depending upon the artist, this may mean that the audience are positioned against the mainstream (though only to a limited degree, since they are still consumers within a capitalist system) or within the mainstream, or somewhere in between.
Stars are commodities produced and consumed on the strenght of their meanings.In order to understand the relationship between the music industry and its audiences, it is important to consider the roles of music stars. The term "star" refers to the semi-mythological set of meanings constructed around music performers in order to sell the performer to a large and loyal audience.
Stars are commodities produced and consumed on the strenght of their meanings. We have to look at a star image like a person we love and want to be like it, but we only want to be like the created character and not the real person except how she/he looks like.
Stars depend upon a range of subsidiary media - magazines, TV, radio, the internet - in order to construct an image for themselves which can be marketed to their target audiences. The star image is made up of a range of meanings which are attractive to the target audiences. Fundamentally, the star image is incoherent, that is incomplete and "open". Dyer says that this is because it is based upon two key paradoxes.
Also the star image can be used to position the consumer in erlation to dominant social values (that is hegemony). Depending upon the artist, this may mean that the audience are positioned against the mainstream (though only to a limited degree, since they are still consumers within a capitalist system) or within the mainstream, or somewhere in between.
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