Star Image

A star is an image, not a real person, that is constructed (as any other aspect of fiction is) out of a range of materials (eg advertising, magazines etc as well as films [music])

Stars are commodities produced and consumed on the strenght of their meanings.In order to understand the relationship between the music industry and its audiences, it is important to consider the roles of music stars. The term "star" refers to the semi-mythological set of meanings constructed around music performers in order to sell the performer to a large and loyal audience.
Stars are commodities produced and consumed on the strenght of their meanings. We have to look at a star image like a person we love and want to be like it, but we only want to be like the created character and not the real person except how she/he looks like.
Stars depend upon a range of subsidiary media - magazines, TV, radio, the internet - in order to construct an image for themselves which can be marketed to their target audiences. The star image is made up of a range of meanings which are attractive to the target audiences. Fundamentally, the star image is incoherent, that is incomplete and "open". Dyer says that this is because it is based upon two key paradoxes.
Also the star image can be used to position the consumer in erlation to dominant social values (that is hegemony). Depending upon the artist, this may mean that the audience are positioned against the mainstream (though only to a limited degree, since they are still consumers within a capitalist system) or within the mainstream, or somewhere in between.